Cookie Policy

Last updated: 2 October 2026

1. About This Cookie Policy

This Cookie Policy explains how Sterling Bridge Finance, a trading name of Gem Master Group Ltd, uses cookies and similar technologies on sterlingbridgefinance.com.

This policy should be read alongside our Privacy Policy.

2. What Are Cookies?

Cookies are small files or pieces of information stored on, or accessed from, your device when you visit a website.

Cookies and similar technologies can help websites operate securely, remember preferences, understand how visitors use the website and, where permitted, support analytics and marketing activities.

3. Types of Cookies We May Use

Strictly Necessary Cookies

These are used where necessary for the operation, security or functionality of our website and services.

They may include technologies required for security, network management, privacy preferences, forms and other essential website functions.

Where an applicable exemption applies, these technologies may be used without consent.

Analytics Cookies

These may help us understand how visitors use our website, such as which pages are visited and how visitors interact with the site.

Where consent is required, these technologies will only be used after the appropriate consent has been obtained.

Functional Cookies

These may enable additional website functionality or remember choices and preferences.

Where these are not strictly necessary, we will obtain consent where required.

Advertising and Marketing Technologies

Where used, these technologies may help measure advertising effectiveness or support relevant marketing.

Where consent is required, advertising or marketing technologies will not be activated until the appropriate consent has been obtained.

4. Third-Party Technologies

Our website is operated using Shopify and may use services, applications or integrations provided by other organisations.

These third parties may use cookies, pixels or similar technologies in connection with the services they provide.

The technologies in use may change as our website and service providers change.

5. Cookie Consent

Where consent is legally required, visitors will be given an appropriate opportunity to accept, reject or manage relevant non-essential cookies and similar technologies.

Non-essential technologies requiring consent should not be activated before the necessary consent has been obtained.

You may change or withdraw your choices using the privacy or cookie controls made available on our website where available.

6. Managing Cookies

You may also be able to manage or delete cookies using your web browser settings.

Please be aware that blocking certain strictly necessary technologies may affect the operation or functionality of parts of the website.

7. How Long Cookies Last

Some cookies operate only during a browsing session and expire when the browser is closed.

Others may remain on your device for a longer period.

The duration depends on the purpose and type of technology concerned.

We periodically review the technologies used on our website and their appropriate duration.

8. Changes to This Policy

We may update this Cookie Policy when our website, technology, service providers or legal requirements change.

The latest version will be published on our website with the updated date shown above.

9. Contact Us

If you have questions about our use of cookies or similar technologies, contact:

Sterling Bridge Finance
Gem Master Group Ltd trading as Sterling Bridge Finance
Email: contact@sterlingbridgefinance.com
Website: sterlingbridgefinance.com